{"title":"Deep Back Kurtis","description":"\u003cp\u003eOpen-back and deep-back kurtis made for statement styling.\u003c\/p\u003e","products":[{"product_id":"lumiere-renewal-serum-price","title":"Kum-Kum Open-Back Kurti Top","description":"\u003cdiv style=\"font-family:inherit; color:#171717; line-height:1.65; max-width:760px; margin:0 auto;\"\u003e\n\n  \u003c!-- INTRO --\u003e\n  \u003cdiv style=\"margin-bottom:30px;\"\u003e\n    \u003cp style=\"font-size:16px; line-height:1.8; margin:0; color:#3b3b3b;\"\u003e\n      The \u003cstrong\u003eKum-Kum Open-Back Kurti Top\u003c\/strong\u003e is where timeless desi charm meets a clean, contemporary silhouette. Designed in a warm rust-red tone with delicate traditional-inspired motifs, it features a flattering square neckline, broad shoulder straps, and a fitted shape that makes everyday styling feel instantly elevated.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- DETAILS --\u003e\n  \u003cdiv style=\"border-top:1px solid #e7e2dc; border-bottom:1px solid #e7e2dc; padding:24px 0; margin:30px 0;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 18px; color:#111111;\"\u003e\n      Product Details\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"display:grid; grid-template-columns:1fr 1fr; gap:16px 28px;\"\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003eStyle\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eOpen-Back Kurti Top\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003eColour\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eRust Red\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003ePattern\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eTraditional Motif Print\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003eNeckline\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eSquare Neck\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003eSleeves\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eSleeveless\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"font-size:14px;\"\u003e\n        \u003cspan style=\"color:#7a7a7a;\"\u003eFit\u003c\/span\u003e\u003cbr\u003e\n        \u003cstrong style=\"font-weight:500;\"\u003eFitted Silhouette\u003c\/strong\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- WHY LOVE IT --\u003e\n  \u003cdiv style=\"margin:32px 0;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 17px; color:#111111;\"\u003e\n      Why You'll Love It\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"display:flex; flex-direction:column; gap:12px;\"\u003e\n\n      \u003cdiv style=\"display:flex; align-items:flex-start; gap:10px; font-size:14px;\"\u003e\n        \u003cspan style=\"font-size:15px;\"\u003e✦\u003c\/span\u003e\n        \u003cspan\u003eTraditional-inspired motifs give it an unmistakably desi character.\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display:flex; align-items:flex-start; gap:10px; font-size:14px;\"\u003e\n        \u003cspan style=\"font-size:15px;\"\u003e✦\u003c\/span\u003e\n        \u003cspan\u003eSquare neckline creates a clean, flattering frame.\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display:flex; align-items:flex-start; gap:10px; font-size:14px;\"\u003e\n        \u003cspan style=\"font-size:15px;\"\u003e✦\u003c\/span\u003e\n        \u003cspan\u003eOpen-back styling adds a modern twist to the classic kurti-inspired look.\u003c\/span\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv style=\"display:flex; align-items:flex-start; gap:10px; font-size:14px;\"\u003e\n        \u003cspan style=\"font-size:15px;\"\u003e✦\u003c\/span\u003e\n        \u003cspan\u003eEasy to pair with trousers, denim, skirts, or relaxed ethnic separates.\u003c\/span\u003e\n      \u003c\/div\u003e\n\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- MOOD CARD --\u003e\n  \u003cdiv style=\"background:#faf5f2; padding:24px; margin:32px 0;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 11px; color:#111111;\"\u003e\n      Modern Desi Mood\n    \u003c\/h3\u003e\n\n    \u003cp style=\"font-size:14px; margin:0; line-height:1.75; color:#454545;\"\u003e\n      Kum-Kum is made for effortless Indo-western dressing. The rich earthy colour and traditional motifs keep it rooted, while the fitted shape and open-back detail bring in a younger, more contemporary feel.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- STYLING --\u003e\n  \u003cdiv style=\"margin:30px 0;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 14px; color:#111111;\"\u003e\n      Style It Your Way\n    \u003c\/h3\u003e\n\n    \u003cp style=\"font-size:14px; margin:0; color:#444444; line-height:1.75;\"\u003e\n      Pair it with white or ivory wide-leg trousers and oxidised jhumkas for a clean desi look. For something more casual, wear it with straight-leg denim and flats. Add bangles, statement earrings, and a flowy skirt when you want to dress it up for festive evenings.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- FIT --\u003e\n  \u003cdiv style=\"border-top:1px solid #e7e2dc; padding-top:24px; margin-top:30px;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 14px; color:#111111;\"\u003e\n      Fit Notes\n    \u003c\/h3\u003e\n\n    \u003cp style=\"font-size:14px; margin:0; color:#444444; line-height:1.7;\"\u003e\n      Designed for a fitted silhouette that follows the natural shape of the body. Choose your regular size for the intended fit. If you are between sizes or prefer a little extra room through the bust, we recommend sizing up.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- CARE --\u003e\n  \u003cdiv style=\"border-top:1px solid #e7e2dc; padding-top:24px; margin-top:24px;\"\u003e\n\n    \u003ch3 style=\"font-size:13px; letter-spacing:1.8px; text-transform:uppercase; font-weight:600; margin:0 0 14px; color:#111111;\"\u003e\n      Care\n    \u003c\/h3\u003e\n\n    \u003cp style=\"font-size:14px; margin:0; color:#444444; line-height:1.7;\"\u003e\n      Gentle hand wash recommended. Wash separately in cold water, avoid harsh detergents, and dry in shade to help preserve the colour, shape, and print.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n  \u003c!-- FOOTER LINE --\u003e\n  \u003cdiv style=\"margin-top:32px; padding:19px 22px; border:1px solid #e7e2dc; text-align:center;\"\u003e\n\n    \u003cp style=\"font-size:12px; letter-spacing:1.1px; text-transform:uppercase; margin:0; color:#555555;\"\u003e\n      Rooted in tradition. Styled for now.\n    \u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LAV cosmetics","offers":[{"title":"40 ml","offer_id":44319827525675,"sku":null,"price":800.0,"currency_code":"INR","in_stock":true},{"title":"60 ml","offer_id":44319827558443,"sku":null,"price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/6657\/0283\/files\/kumkum-hero-AI_cda08df0-e890-4dc3-8ccc-483b2521d6c1.webp?v=1786354040"}],"url":"https:\/\/kyyf0v-ez.myshopify.com\/collections\/deep-back-kurtis.oembed","provider":"Rang-Raze","version":"1.0","type":"link"}